Search It! Develop High ProfitabilitySearch It! A Great Marketing Tool...
1) Recognize the fundamental reality of how people use the Web. Eliminate offline thinking of “location, location, location.” Online, people search for solutions through “information, information, and information” (i.e., Content). So plan to build a tightly-niche Theme-Based Content Site.
2) Do the critical up-front thinking and planning
• develop the best site concept/theme, based on what you know Perhaps a hobby or past work experience can be your springboard. • brainstorm the most profitable topics related to your theme.
3) Then put yourself into the click path of your visitors. Achieve this by delivering customer-focused Content (i.e., information that meets the needs/wishes of your target group). • getting Targeted Traffic by building Search-Engine-Optimized pages that rank highly on a search results page. The higher the ranking, the easier it is for interested and targeted traffic to find you. Free web traffic means more potential sales, which means more potential commissions for you. • PRE selling (i.e., “warming up” your visitors) through valuable content that establishes credibility. Once you have that, your recommendations carry more weight. The difference in Conversion Rates between visitors who arrive PRE sold to your merchant’s site via an in-context text link vs. a banner can be as high as 20-fold.
4) Eliminate dependency on any single source of income. By diversifying into other complementary Monetization models beyond affiliate programs, you reduce risk and increase stability. You are protected in case, for example, your merchant partner goes bankrupt, or shuts down its Web division, or reduces commissions, or fails on its payments. Multiple income streams also have the potential to make every visitor to internet link building your site count. A particular offer might not spark any interest but another one may be the match that lights a fire!
There are three WINDOWS of information that you will be researching.
1) DEMAND 2) SUPPLY 3) BREAKOUT
Open your browser and start with...
WINDOW #1 -- THE DEMAND WINDOW Time to brainstorm some Keyword-Focused topics with Search It! To internet link building. If you're not tapping into the unlimited information on the Web, you're missing out. Search It! converts you into a business power-surfer.
Search It! have so many useful purposes, for example... • brainstorming • Competitive research • Domain naming and legalities • PRE selling content idea development • Identification of new monetization avenues
This powerful unique tool is simple to use. Keep it handy on your desktop perhaps in the upper left corner of your browser. OK, let’s fire up Search It! (If you are running a pop-up blocker, please be sure: To click on the pop-up blocker help link for important information.) A search could involve three or four steps. STEP 1 and STEP 2 both utilize a drop-down menu. For example, here is STEP 1’s menu
Now that the mini-orientation is over, let’s get started. STEP 1… Select “Brainstorming” from the Search Category menu. STEP 2… Select “Overture Suggestions” from the Search Type menu. (Overture, now owned by Yahoo!, is soon to be renamed “Yahoo! Marketing Solutions.” We’ll use “Overture” until that time.) Here’s what you have done so far.
STEP 3… Enter the keyword “fashion” (without the quotes). Since there is no STEP 4 for this particular search, you can now hit the Search It! button. (Do not use the Enter or Return key.) Let’s quickly recap your search formula. Search It! > Brainstorming (STEP 1) > Overture Suggestions (STEP 2) >fashion (STEP 3) Please note… we will use the above shortcut style when outlining the steps of future searches. OK, onwards and upwards. Got your DEMAND WINDOW ready? Here are the most common keywords that Web surfers search upon that contain the word “fashion” at Overture.
WINDOW #2 -- THE SUPPLY WINDOW Ready to prune out the LOW-PROFITABILITY topics? Before we can start pruning, we need to check out the SUPPLY of your “fashion-containing” keywords. In other words, how many sites already provide content for the keywords that we found in your DEMAND WINDOW (i.e., WINDOW #1 above)? Let’s start the ball rolling with “fashion design.” Open Search It! once again. (You did keep it handy on your desktop, right?) Search It! > Competition (STEP 1) > Google Single Keyword SUPPLY (STEP 2) > Fashion design (STEP 3) This specific search yields almost a million pages internet link building.
Yes, seriously, do a search for each keyword to free web traffic. It is a bit tedious, but the research will pay off in spades. Before you do those searches, create a MASTER KEYWORD LIST. I recommend that you do this either in a simple text file or via a database or spreadsheet program. A database or a spreadsheet will speed things up and provide you with extra functionality. DO use a MASTER KEYWORD LIST. It will evolve into the master blueprint for your entire site. If you follow these instructions, the site will almost build itself! OK, here’s what to do with your MASTER KEYWORD LIST. Create four columns and label them KEYWORD, DEMAND, SUPPLY, and SUPPLY SITE INFO. For each “fashion”-containing keyword in your DEMAND WINDOW. 1) Enter the keyword itself into the column labeled KEYWORD -- copy-and-paste to avoid typos. 2) Enter how many times it is searched (info that you found in the DEMAND WINDOW) into the DEMAND column. 3) Enter how many sites Search It! finds (in your SUPPLY WINDOW) in your column labeled SUPPLY. 4) Read the listings for the Top 20 sites that Search It! returns for each keyword. Make brief notes in the fourth column, SUPPLY SITE INFO -- no need to free web traffic visit the sites yet (perhaps just a quick click to the home page if you need a bit more info). Just get a flavor for the kinds of sites that each KEYWORD search delivers. I’ve started your MASTER KEYWORD LIST for you KEYWORD: Fashion NOTE: “Fashion” is too general. Don't bother researching this word for Products/services. The real opportunities lie in the niches, in topic keywords that have more specificity. Return from Search It! to Free Web Traffic
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